Web marketing and communication services.
Active clients throughout Italy and abroad.
AfroNine Tour: a Milan-based tour operator specializing in safe tours to Africa, for more than 30 years.
Travel to Africa has a variety of destinations such as: Ethiopia, Eritrea, Botswana, Namibia, Zambia, Uganda, Mozambique, South Africa, Zimbabwe, Tanzania, and Sudan. The goal was precisely to highlight the compelling tourist destinations.
Isola di Comunicazione was responsible for the restyling of the AfroNine Tour website. The content was optimized and the website’s layout was revamped to value the spectacular landscapes and flora and fauna.
In addition, Isola was involved in the production of 30 emotionally powerful videos useful for presenting each destination: see the portfolio dedicated to the production of videos for the tour operator AfroNine.
Here is the development path followed for the websiteredesign for the tour operator in Africa and the goals that were achieved:
The site created is secure thanks to the HTTPS protocol that allows an encrypted connection. It also has an SSL certificate that allows data exchanged with third parties to be protected.
The images are high quality and striking to emphasize the nature and colors of Africa and offer more striking graphics than the competition.
Several themes were proposed to identify the one that totally reflected the client’s graphic taste. The chosen theme was then customized to meet the special needs and to make it unique.
Content was reduced and optimized through SEO techniques to increase page performance and improve website indexing in search engine results.
The website has been developed to be fully responsive, so it is perfectly adapted to the graphical display of any device being used: mobile, computer, tablet, etc.
Each page was designed to contain a video demonstration of all destinations, then the site was enhanced by the inclusion of explanatory and engaging videos developed by us. In addition, we made videos for youtube and short vertical videos suitable for instagram.
Introducing the website created for tour operator Africa: AfroNine Tour.
Our web agency was responsible for the graphic restyling and content enhancement of an existing website. To do this, we used the WordPress website platform, with which we customized the chosen theme to best meet the client’s requirements.
For the redesign of the website for tour operators in Africa, we kept the original structure, and developed the graphical interface by emphasizing the images that occupy a large space on the site.
The photographs were carefully chosen to be of high quality and to enhance the environments of Africa.
The main color of the website isorange, which has always been the color reminiscent of Africa and echoes the company’s logo.
In addition, redirection actions, such as SEO migration, were carried out for the AfroNine website. A very useful operation to maintain the organic ranking in search results, achieved after many years of the previous site’s presence, thus avoiding losing visibility and traffic on the new website.
Finally, we worked on the content to make it more effective for both users and the Google search engine. They were made clearer and more persuasive from an SEO perspective to improve the visibility of the website itself.
AfroNine was designed and built to be an interesting, engaging, yet extremely modern site.
Create with us the website
for your business
We build professional, high-performing websites designed to best represent your brand identity.
Create with us the website for your business
We build professional, high-performing websites designed to best represent your brand identity.
Web marketing and communication services.
Active clients throughout Italy and abroad.
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