Website restyling
for plumbing and heating company
Italtermica

About Italtermica

At Isola we were responsible for restyling the website for Italtermica, a plumbing and heating company specializing in maintenance, service and repair of boilers, water heaters and air conditioners.

Project Goals.

The project stemmed from the need to update the existing site, both graphically and structurally, to make it more effective in communicating the services offered and more effective in advertising.

The main goals were to make a site:

With a more modern and professional graphic design than its predecessor
capable of guiding the user through a well-organized structure with vertical pages dedicated to the main areas of focus.

A site to enhance the services and boost the online visibility of plumbing and heating company Italtermica

Starting with the existing logo, we built a new digital identity that is simple, solid and consistent. The website has been completely restructured to ensure intuitive navigation and more direct communication of the offerings.

In summary, the work included:

Complete graphic makeover with a responsive layout
Organization of content by service type: maintenance, service, repair
Dedicated pages for each service/product combination (e.g., boiler maintenance, air conditioner service…)
SEO-friendly structure and optimized forlanding from Google Ads campaigns

Site Pluses

Conversion-oriented structure

Each section of the site is designed to facilitate contact inquiry, with clear forms and well-placed CTAs primarily geared toward direct calling.

Modern and consistent design

Starting from the existing logo, an uncluttered and professional visual system was constructed, suitable for both consumer and technical audiences.