Have you ever wondered on the basis of what the Google engine shows, in the first positions of search results, certain content rather than others? Well, the answer has to do with the SEO copywriter, and in the following article you will learn all about this professional figure.
First of all, the term “copywriter” originated in the 19th century to refer to all professionals who dealt with advertisements. More precisely, the copywriter deals with all types of communication: commercial, political, and advertising, and his job is to create the content of the message. The increasingly consistent and more important role of the Internet has led to the development of a specialized figure in the language of Google, which is precisely the SEO copywriter.
Difference between traditional copywriter and seo copywriter
So, what is the difference between the traditional copywriter and the Seo copywriter? In the former case, the copywriter develops content based on writing techniques that are used in the “offline” world, i.e., that world away from the Web and Google; in the latter case, on the other hand, content is designed with SEO writing in mind. But what is SEO writing? It is the set of many small rules that Google uses to determine rankings in SERP pages, i.e., search engine results pages.
To clarify the concept even more, let’s try to answer this question in the simplest way possible: what is a Seo copywriter? It is the one who writes ad hoc content for a specific target customer and knows how to make it optimal for the web as well so that it can appear in the first pages of search engine results.

SEO Copywriter what he/she does and what skills he/she must possess
As mentioned earlier, the Copywriter writes simultaneously for 2 subjects:
- for web users who are also potential customers: developing interesting texts that will intrigue and attract, through the use of the most effective marketing techniques;
- for search engines: creating content that can be understood by Google and can be perceived by it as quality.
So a good seo copywriter naturally has excellent language skills, knowledge of communication marketing techniques and a lot of creativity, but this is not enough, you need more. On the web, a well-crafted and original text is not enough if the user cannot find it. In fact even if the content can be really effective for the audience it will never be read if it appears in the last positions of search engines, so it is essential that the copywriter knows the language of the web to give visibility to your page.
When you type something on the web, the search engine wants to bring you the results that are most relevant to your search, and in order to be able to select the right ones, it uses a particular language that it subjects to the multitude of content circulating on the Internet. In a nutshell, Google, performs a sort of scan of all texts and places at the top those that it considers to be well done because it was able to understand them as they followed precise rules.
Techniques for good SEO copywriting
The Seo copywriter is therefore the one who creates web copywriting, that is, writes text for the web that is persuasive to customers and at the same time understandable to the search engine, so that the latter can suggest it for the most appropriate searches and make it appear in the top positions. To succeed in this, the copywriter is thoroughly familiar with the techniques of good copywriting for the web, which are also the SEO rules on which Google relies, the main ones being:
- The choice of keywords: that is, the keywords for which we would like to rank in the top positions on Google for that specific search;
- SEO writing: which includes creating a title, structuring search engine-optimized text, content length and keyword frequency, internal and external links, and meta description;
- original content and respect for language: Google increasingly prefers original, unique, and linguistically-semantically clear content.
The types of copywriting
The seo copywriter can be in charge of writing one or more types of text, thus different copywriting such as:
- Marketing copywriting: content aimed at attracting new customers
- Persuasive copywriting: a particular technique that leverages persuasion and emotionality
- Creative copywriting: new and unique content that can stimulate reading and then action
- Seo copywriting: whose goal is the creation of seo-friendly texts
- Content marketing: valuable content in order to create a relationship with the end customer and increase sales
- Writing and Editing Articles for Blogs: serve to build customer loyalty and keep them updated on news
- Writing Subjects and Screenplays: the goal is to create a project and a story
- Drafting press reviews: the analysis of national or international news stories
- Copywriting drafting editorial plans: planning the content to be developed and published
- Copywriting texts for social: content intended for social networks
- Google Ads writing: the writing of specific, attractive and effective ads
If you want to know more about our copywriting service, visit our Web Copywriting Services page or our service on SEO.