Advertising in Russia Yandex Direct.

To communicate with Yandex Direct in the Russian market, with a strategy aimed at intercepting your target audience effectively

Communication gives Strength to your Projects.

What we can do with Yandex.Direct for your advertising in Russia

Our web agency in Milan is Yandex certified and offers you an omnichannel strategy to advertise in the Russian market and reach potential customers among Russian users.

Using search, display, video, and map formats, our Yandex Direct specialists build true customized and comprehensive strategies for your business.

In particular through online advertising one can structure Pay Per Click (PPC) campaigns to achieve high visibility in the Russian market. In fact with Yandex Direct it is possible:

Create ad hoc campaigns targeted and profiled by characteristics such as geographic location, in the same way as Google Ads;
Identify precise target users to whom to show products and services;
Increase product consideration and brand awareness;
Getting qualified leads and sales.

Isola is thecommunication agency that thanks to Yandex.Expert certification allows you to get consulting and Yandex Direct assistance personalized. In order to work out an effective advertising strategy for Russia and have numerous benefits, including:

investment strategy planning

Selection of the most suitable type of digital advertising

architecture and campaign optimization

study of keywords to be used

optimization of the most suitable targeting

Processing statistical data on campaign performance

What is Yandex

Yandex is the most widely used search engine for Russians and people using the Cyrillic alphabet in Italy and around the world.

Virtually the majority of Russian Internet users rely on Yandex, not Google, to search for products, services, or information online. Its activities include a variety of areas including shopping, transportation, and economic transactions.

In addition, the Yandex platform is also consulted in the countries of the Commonwealth of Independent States (CIS):

Why choose Yandex.Direct to promote yourself in Russia?

Yandex.Direct is the platform for conveying digital advertising on Yandex search engine and Yandex Display network sites.
And as mentioned Yandex is the preponderant Russian search engine for the Russian population.
That’s why Yandex.Direct is undoubtedly the most suitable tool for promoting your products and services in the Russian market. In other words if you want to expand your business in Russia, you cannot do without Yandex.Direct.

But then is using Google in Russia useless?

Using Google for Russia is not useless. We can say that it makes sense to complement Yandex, as a marketing tool in Russia, with Google Ads Campaigns. However, they should not be the first choice of advertising investment.

Exporting to the Russian market with Yandex Direct

The low investment still being made to date by European entities on Yandex Direct makes it an attractive investment opportunity.

So if your business has market and you want to expand online in the Russian territory, it is essential to rely especially on Yandex.

Among the difficulties that can be encountered in setting up campaigns correctly, the most difficult is the fact that you need to be a native Russian speaker or have a native translator available. In addition, it is appropriate to be a deep connoisseur of Russian culture.
Consequently, it is a must to adapt all marketing activities to its positioning logic:

learn SEO strategies (different from Google’s) so you can get a good position in the SERP with your site on Yandex.ru, also using Yandex Webmaster;
carry out advertising with Yandex platform tools that replace Google Ads and Google Analytics: Yandex Direct and Yandex Metrica.

With our web agency you can also create a high-performance website and in Russian language so that get the correct visibility on the platform.

What you get with Yandex.Direct

So you must have realized that to expand your business in Russia or Russian-speaking countries, Yandex is the key tool to include in marketing strategy to reach potential customers.

Yandex tools, in the same way as Google, also require a high level of preparation and experience to be used profitably so that you can optimize your investments.
This is why it is important to contact communication specialists so that you have a well-rounded view of your business. And to be able to plan and implement online promotion campaigns for Russia and the countries of the Commonwealth of Independent States.