Did you say, "Spectacular, high-performance advertising campaigns"? ✋

SEM Agency in Milan

Looking for anSEM agency in Milan? Entrust Isola with the promotion of your company if you want:

reach your target audience effectively
Increase conversions with targeted advertising campaigns

What more can we offer you?

The SEM agency in Milan that supports your every move

Do you really need anSEM business?

SEM(search engine marketing) is one of the most effective methods of promoting a business on search engines. It consists of implementing a series of paid marketing activities to direct as many users as possible to your website who are interested in your offer and:

Increase brand awareness in your industry

Involve your customers more in business reality

Significantly increase your turnover

The types of SEM campaigns we use to help you make a difference

Every marketing objective and every search intent has specific rules to follow and different costs. It therefore becomes critical to match your budget with the results you wish to achieve.

At Isola we offer you an action plan based on four types of SEM campaigns that differ according to your goals. But remember: a complete, high-performing SEM strategy always needs multiple types of campaigns to reach your target audience at various points in the sales funnel.

Research network campaigns

Paid campaigns that allow you to appear on the first page of results for carefully selected, precise and relevant keywords. They fall into this category:

New business campaigns: set to the most correct and searched keywords that identify your product or service
Brand campaigns: these are activated with keywords that refer specifically to your brand name and are used to do brand protection activity
Competitor campaigns: take advantage of another brand’s notoriety similar to yours to get your name out there (not simple, but effective!)
Orientation campaigns: they work on less performing keywords to attract an audience that is still far from completing a purchase

Display campaigns

Banner ads that are placed in the advertising spaces of Google’s partner sites. They are engaging because they are made with photographs, logos, videos, as well as from text. In addition, they can be set to appeal to a very specific type of target audience:

Cold: doesn’t know your brand and therefore has never seen your website
Tiepid: Your business name is familiar to them, but they don’t yet see you as a benchmark in the industry (it’s imperative to work on your reputation!).
Warm: knows all about your business and is ready to buy (this is the right time to invest in direct communication to close the sale)

Max Performance Campaigns

Ads that leverage artificial intelligence for optimizing Google Ads campaigns, using all channels and formats available on Google’s search engine. The benefits? They ensure a large audience, which is also useful for retargeting and remarketing activities, but they always require Google Ads experts for proper setup.

Video campaigns

Perfect for those who want to show video ads on YouTube (the 2nd largest search engine in the world!), boosting coverage and views.

Several options can be chosen, including:

Trueview: with playback both before, during and after content viewing (useful to bring more traffic to the website, improve conversion rate and brand reputation!).
Bumpers: short-lived and non-skippable. For those who want to invest in brand awareness
In-feed: appear in the homepage feed or when searching for videos related to those already viewed (ideal for those who already have a channel on YouTube and want to make themselves known)

⚠️Side note: SEM activities are expensive. For them to be profitable, you need continuous campaign monitoring. It’s good to know which keywords are bringing the most conversions to your business and which, on the other hand, are an unnecessary expense. A communications agency for SEM services is therefore indispensable if you want to understand how you are spending your budget. Not only that, it will suggest the best ways for you to ride the wave and take advantage of all the benefits Google offers (while also correcting your pitch when needed!).

4 reasons to choose our Milan agency as your partner for SEM activities

Our SEM agency in Milan is distinguished by its in-depth knowledge of the subject matter, certifications acquired and extensive experience gained in the field. Here are some of the reasons why you should choose us:

We boast over 10 years of operation

The Internet is changing fast, and Google is certainly no different. In order to get attractive results, it takes: updating, studying and planning skills. All of which the Isola team has been doing with dedication and passion for more than 10 years.

We are certified Google Partner

Each year we support training courses and exams promoted directly by Google to ensure that clients have the highest level of expertise in the field.

Digital advertising is one of our strengths

At Isola we specialize in online advertising. Each campaign for us represents a new and exciting challenge: we put all our efforts into winning it!

We assure you total transparency on the work

We manage the budget wisely, providing you with periodic reports on ad performance and results achieved throughout the duration of the partnership. We also conduct training courses so you can speak our same language-that way it will be easy to understand what we are really doing for you!

The areas in which our agency is strong with SEM campaigns

Isola is the Milan-based advertisingagency specializing in SEM activities for:

E-commerce

Italian and international B2B and B2C (we manage campaigns on all 5 continents)

Those active in the medical, health and welfare sector

All the businesses of large retailers

The industrial sector

Schools and institutes working in the field of training and teaching

Startups who want to understand how to launch their new business idea

You might also be interested in these services

Marketing consulting: to find out how to grow your business, both online and offline, with an omnichannel strategy
Landing page realization: it is critical for SEM activities to create pages designed to incentivize the user to take action
Social media management: you may want to pair Google Ads activity with social adv activity for a more comprehensive strategy