Social media marketing for dentists

For effective health communication on social media

At Isola we specialize in social media marketing for dentists. We can devise a valuable strategy and manage your professional channels so that you can achieve your goals and improve your digital presence.

Dentists in Italy: an overview of a growing industry

According to theNational Association of Italian Dentists, 46,953 dental offices are active in our country, while there are 64,434 registered specialists. This figure is destined to increase in the coming years due to the need to provide continuous and preventive dental care for both the young and elderly population.

To stand out from your peers, and attract an interested audience with respect to the dental care you offer, social communication is essential. Indeed, proper channel management and promotion can help you reach the patients you want, inform them consciously, and build their loyalty in the long run.

Social media marketing for dentists and dental practices

Let's reach your goals together, one step at a time

Professional social media management can be a great asset if you work in dentistry and orthodontics. Here’s what we can do for you:

Comprehensive strategy

We study the industry, your competitors, and listen to your needs in consulting to identify the right social channels and strategy to conquer your goals.

Opening social pages or management

We create the social pages we have agreed upon, including all the necessary information. On the other hand, if they are already active, but you do not have time to take care of them, we take care of the management!

Social editorial plan for dentists

We identify and schedule content that can attract the attention of your patients and we write the texts to increase organic, and non-organic, traffic.

Graphics and video

We design graphics, carousels, infographics, and videos for educational, informative and engaging content, respecting the formats of each social channel and the brand identity of your dental practice.

Social ADV campaigns for dentists

We plan your advertising on various social media, complying with all regulations in health care. In addition, to understand whether the strategy is working, we produce reports clear and functional, so you can see how you are achieving your intent.

Do you want to improve social communication with your patients?

Dentists on Facebook, Instagram and LinkedIn: why you need to be there and how many have a profile

53% of Italians turn to “Dr. Google” for health-related searches, including dental care. In addition, more and more users are following doctors’ profiles on social networks to seek oral hygiene advice, see the result of a treatment for cosmetic improvement of teeth, or get to know the staff. Today these are indispensable tools for communicating professionally, reaching specific audiences, and warding off the risk of fake news in the medical field. They have become, in short, an integral part of one’s digital marketing strategy.

But how many dentists are on Facebook and other social media? 61% have a personal profile, while only 48% of dental practices manage digital media. The most used channel by dentists is Facebook followed by Instagram, LinkedIn, Youtube and TikTok.

Social management for dentists

The benefits of communicating well in digital media

Designing, publishing and promoting social media-specific content allows you to:

Improve your authority, both as a specialist and a medical practice
Increase the visibility and digital presence of your business
Showcase your expertise in the field and solidify your reputation
Engaging people and increasing trust with respect to what you do
Retain the patients you already have and find new ones

Why choose Isola for social media marketing strategy for dentists

Rely on us if you are looking:

New patients

We evaluate the best actions to reach people interested in your services, turning followers into patients of your practice and building their loyalty.

Experts in the healthcare industry

We combine our knowledge in marketing with our knowledge in health care to make your professionalism known in the industry and help you stand out.

A team focused on growing your business

We put at your disposal a whole team of specialists from our digital marketing agency to choose the best tools to help you achieve your goals.

Want to get your social media off the ground with us?

Write to us to receive a free consultation and quote now!