Logo realization
for freight forwarding company
SL Europe

Goals

For SL Europe, a company specializing in international shipping and customized logistics solutions, we were responsible for the design of the company logo. With a global network of partners and qualified professionals, SL Europe efficiently handles import/export operations , integrated logistics, special transports and rail transport. The focus is oriented on communicating good and qualified service.

The request for this project consisted of:

To design a logo that communicated the essence of the company: professionalism and safety.
Achieve a stylized and restrained aesthetic in line with the brand’s style.

The process of making the SL Europe logo, a freight forwarding company

The creation of the SL Europe logo consisted of 3 key phases, in which our team of specialists worked synergistically, both internally and with the client, to stimulate different ideas and design directions. In particular, we focused the work on:

Brainstorming and discussion with the client: helpful in identifying the central concepts on which to structure SL Europe’s image. This, with the addition of careful market research, enabled us to define the company’s new positioning.
Study and development of the creative idea: we selected the visual styles and graphic solutions that could best represent the client’s distinctive features and requirements.
Actual realization of the logo: we developed multiple graphic proposals to submit to the client so that he could choose the one in which he felt best represented.

The result: a logo that combines expressive power and simplicity.

The final design includes:

Modern minimal pictogram

The final composition is an extreme synthesis of geometric figures, represented exclusively by two squares placed side by side.

The chosen structure recalls the world of transportation and logistics while evoking theorganization of goods.

Typography and colors that convey authority

The graphic strength is emphasized by the carefully selected color palette.
A deep blue to emphasize reliability and authority, contrasted with the red of speed, passion and constant commitment.

The typography selected is Oxanium e Agenda One, serif and sans-serif fonts designed for their versatility and visual balance.

Realistic mock-ups and conclusive brand book

Realization of realistic simulations to highlight theadaptability of the logo in different application contexts, such as corporate products, packaging and gadgets.
To conclude, the relevant brand book was produced, which is essential to ensure consistency in each of its applications.

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