Development of the B2B landing page
for REKRILL®’s Google Ads campaigns

Goals

For REKRILL®, an Italian 100% bio-based biopolymer intended for the industrial market, we created an English-language B2B landing page designed to support the launch of Google Ads campaigns and introduce the product to an international audience of companies, professionals, and industry stakeholders.

The landing page was developed based on the content andvisual identity of the website already online, and we reorganized them into a more concise, technical structure focused on generating qualified sales leads.

The main requirements were:

to introduce REKRILL® immediately to an international professional audience
develop English-language headlines and content capable of capturing the attention of companies and industry professionals
to clearly explain the characteristics, benefits, and potential applications of the material
Include a direct contact form on the page to guide the user through the process of requesting a technical consultation

B2B landing page for the international promotion of REKRILL® bio-based biopolymers

The landing page was designed to attract companies and professionals from Google Ads campaigns and guide them through a clear, concise information flow focused on the contact request.

Headings, paragraphs, images, and calls to action have been designed to quickly convey the product’s value, its technical features, and the opportunities it can offer businesses.

In detail:

The landing page was developed entirely in English to target companies and professionals operating in international markets
The language has been adapted for a B2B audience, highlighting the material’s technical features, customization options, and industrial compatibility
Calls to action have been placed at key points on the page to guide users toward requesting a technical consultation
The direct contact form allows interested companies to quickly submit a request without leaving the landing page
The responsive design ensures that content is displayed correctly on desktops, tablets, and smartphones

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Landing Page Benefits

Strategic B2B Copy in English

From the very first paragraphs, the content highlights the product’s bio-based nature, its technical characteristics, and how it can be integrated into production processes. The language used is aimed at an audience of companies, designers, and industrial professionals.

Structure designed for B2B Google Ads campaigns

The landing page was designed as a vertical, step-by-step journey, divided into sections that guide the user from discovering the product to learning more about its features. The navigation menu allows users to quickly access different content, while calls to action placed at strategic points repeatedly direct users back to the contact form.

B2B Lead Generation Form

The form has been embedded directly into the landing page to make it easier to collect inquiries from interested companies and professionals. Users can request technical advice or more information without having to navigate through additional pages.

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