What exactly is CTR and when can it be considered a good result for Google Ads? Let’s take a closer look at what it is, how it is calculated and what a good CTR is, i.e., the optimal value to understand if your ads are performing average.
What is Google Ads CTR and what it is used for
The CTR, or Click Through Rate, indicates the percentage of clicks received by an ad relative to impressions, or ad appearances. This metric is critical in marketing because it helps you understand whatimpact the ad has on people and how effective it really is.
How to calculate the CTR of Google Ads: the formula
To calculate the Click Through Rate of Google Ads you need to divide the number of clicks by the number of impressions, which is the amount of times the ad is displayed. Here is the formula:
clicks ÷ impressions x 100 = CTR
For example, if you got 7 clicks (or click on ads) and 1000 impressions, your CTR is 0.7%.
What is a good CTR for Google Ads?
It should be pointed out immediately that there is no universal answer to this question. The performance of a campaign varies depending on many factors, such as:
- the type of advertising chosen
- the sector
- seasonality
- competitiveness
- the target
- the contents
- keywords
According to Google, usually if the CTR is high then the advertisement is effective and relevant, because it convinces people to take the required action (the click). Conversely, a low CTR may need a boost in the display graphics or text, to be more appealing and better hit the target.
The benchmark for a CTR considered acceptable for search ads is around 1%, while a good CTR can be as high as 3-5%. For display ads, on the other hand, the acceptable CTR value and in the normal range is around 0.1%, so 1 click per 1,000 impressions (ad appearances).
As mentioned, however, these values are indicative and change with respect to many variables. The parameter best suited to your needs is the one that allows you to achieve your goals.
How to get a good CTR of Google Ads
To achieve a good CTR, it is important to assess what the campaign that best fits your needs and insert:
- titles that respond to user need and relevant to the purpose of the page
- correct keywords and the right audience segments
- exclusive benefits for those who choose your business
- well-constructed copy with call-to-actions direct and catchy
- creativity, graphics and/or videos of quality
All the metrics and elements you choose can vary depending on the different stage of the sales tunnel the user is in and the needs they have along the way. Therefore, in order to understand what a good Google CTR is for your business and whether you are achieving your goals, it is critical to analyze the context and the data at hand. Only then can you know if your advertising is going in the right direction and understand the quality of traffic generated.
Increase Google Ads CTR with a qualified agency
If your goal is to improve the CTR of Google Ads and get a good return from your ads, you can turn to a’agency that specializes in Google Ads.
Rely on a team of professionals like ours at Isola, Google Partner certified since 2013, will also allow you to reach a relevant audience and quality leads for your brand. Through timely data and industry analysis, we will be able to assess the best ad format and keywords to meet your users’ needs, creating engaging and impactful ads.
Not only that. We can also suggest which strategies to implement to help you reach your goals and use techniques for lead nurturing to cultivate relationships with your contacts. In this way, we can turn your prospects into actual customers and retain them over time.
Get good CTR Google Ads with Isola!
