To understand how much Google Ads AdWords costs, one needs to know that Campaigns, created with a given Goal, are paid for based on the clicks made on the ads.
In general, with each and every search by users on a given query, Google decides which ads to pop up in the serp and in what order through an actual keyword auction.


Specifically, the cost of the click is decided based on a set of criteria that include:
- Thebid i.e. the amount you are willing to pay for the keyword chosen for the ad
- the quality of the ads, of the account the advertiser’s website page (landing page)
So choosing which keywords to invest in and with what budget is crucial so that Google Adwords costs do not turn out to be a large and fruitless expense.
As mentioned Google Ads campaigns basically pay on a cost per click basis on ads. This means that to a certain extent we determine how much to spend through the tool.
You might also be interested in â–º How Google Ads works: the goals and Keywords
How much to invest in Google Ads to get more sales?
Actually, an exact answer to how much to invest in Google Ads is not there because, in order to do advertising campaigns in Google Ads, you need to deal with a complex system made up of controllable parameters and uncontrollable parameters.
Controllable parameters are, for example, choosing how to set up campaigns, choosing keywords, choosing daily budget.
Non-controllable parameters are, for example, the behavior of competitors and users willing to buy our products.
So the answer to how much does google advertising cost can be rather closer to the question, “How much do you reasonably invest in Ads to get more sales for your product or service in a certain number of months?”
To do this, it is necessary to enter one or more search keywords into the system to obtain data on the search terms typed in by users, regarding:
- average monthly searches
- competition
- recommended offer
Based on the results it is possible to intelligently select a set of search terms useful for building the architecture of campaigns to promote one’s business. In other words, from the analysis of search terms we are able to generate useful to the goal at hand.
Thus, it is possible to evaluate the Ads campaign plan we are thinking about, assuming a daily budget and CPC Adwords (Cost Per Click) bid for the chosen keywords.
Specifically, the estimates that can be obtained from Google Ads are as follows:
- Daily clicks
- Daily impressions
- Average position
- Desktop and mobile forecasts
- Forecasts on specific locations
At this point, it is possible to assess what investment is needed by submitting selected keywords to Google, assuming a bid per click and estimating a total daily budget.
With all the parameters entered, it often happens that the set idea of setting campaigns is not sustainable in terms of cost or positioning compared to competitors. And that is why it is necessary to set new choices and parameters.
What is certain is that experience and continuous updating, as well as the multitude of data collected over the years, make anonline advertising agency Google Partner achieve skills about the ability to select effective keywords, create a profitable campaign architecture, and rationally invest an advertising budget based on reasoned strategies.
ROI: Return on Investment
A key metric for assessing how much Google Ads costs, that is, how much you need to invest in advertising for your business, is return on investment (ROI).
In fact, it is possible to estimate how much individual sales related to the traffic that arrived on your site through Google Ads cost.
By properly setting up the tools provided by Google Ads, it is possible to get a fairly accurate count of the conversions that result from the ads.
In a nutshell, by correctly defining the conversion (contact form submitted, purchase completed and its value) you will be able to understand how much you collect for each euro spent on Google Ads. You can then compare this magnitude with the other sales channels you are using.

Finally, by properly linking Google Ads with Google Analytics, it is possible to trace the ROI not only of Google advertising campaigns, but also of the other marketing channels used. Among the various channels we have:
- Display
- Direct
- Paid Search
- Social
- Organic Search
- Referral
How much does a Google Ads consultant cost
To understand how much Google Ads costs, in addition to the cost of the ads, it is also necessary to assess the possible cost for consulting and account management by experienced professionals.
In principle, it is not mandatory to have a consultant to use Google Ads. But it is definitely necessary to study a lot and especially to gain a lot of experience in the field because knowing how to use the tools professionally is a real job!
In fact, by using Google Ads inappropriately it becomes really easy to “throw money away” by turning apparent savings into a high cost.
In this regard, it would perhaps be useful to take a preparatory course to develop marketing skills and learn at least the basics of using the Google Ads platform.
Our Next Level division may in this case be of interest to you â–º Isola Present Next Level Academy
The alternative is to contact a professional orAds agency possibly Google certified.

The cost of Google Ads consulting may vary depending on themedia agency and depending on the specific needs of the account.
In particular, doing advertising necessarily involves adopting a well-structured strategy that includes a number of specific actions. For example, further optimization is also necessary before efficient campaigns that will bring results can be kicked off:
- The study and implementation of ad hoc landing pages that properly convey the message and actions to convert visits into leads
- The creation of materials such as posts, videos, or content for specific campaigns
- Optimization actions on the site at the level of communication or interaction points for users who will arrive thanks to campaigns on Google Ads
In general, some benchmark figures for creating adwords campaigns with a single goal and ad set could be:
- Account setting: 300 to 500 euros
- supervision of campaigns and optimization of results: 200 to 400 euros monthly
- site overhaul and creation of specific landing pages: 200 to 300 euros
- Budget to invest: from 300 euros per month for the research network
- a percentage of the amount invested in campaigns: for example, for expenditures on the platform of up to 1,000 euros, the management fee can be up to 40 percent of the amount invested in advertising budget. The percentage decreases as the budget spent increases.
- at a fixed annual cost but without having specified how much budget is invested specifically for campaigns.
However, what has allowed Isola di Comunicazione to grow significantly in Google Ads customer account management is:
- total transparency of costs and results achieved.
- Training clients to read and analyze the results obtained.
- clarity on the use of the budget spent and the conversions achieved with submission of detailed monthly reports , comments and comprehensive explanation
- the completeness of campaign assets to pursue the client’s objectives. In fact, each account for us includes as an integral part of the management and set up budget: the search network campaign to communicate with those who are specifically looking for what the company we sponsor is offering , the remarketing campaign to remind them of the offer, the display campaign to intercept new users who are looking for the product/service offered
- the total and verified links between Google Ads, Google Tag Manager, Google Analytics and Search Console
- settings for global growth hacking type analysis obviously in Google Ads, but also in Google Analytics and Search Console
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