Web site development
for talent agency
Vertical Be

Goals

For the talent agency Vertical Be, we developed the website to present it online in a credible, neat and distinctive way.

Vertical Be specializes in representing influencers and content creators in the beauty, medical & makeup sectors and its goal is to facilitate the connection between talent and brands through targeted, selective and strategic collaborations.

After defining the visual identity together through the creation of the logo, we moved on to the creation of the showcase site. The main requirements were:

Translating online the visual style and mood built in the work of branding
Give maximum visibility to the talents represented
Clearly tell the agency’s mission and activities
integrate 2 separate forms on the contact page, one for brands and one for content creators who wish to join the agency
offer a professional presentation of the talent roster, which can be downloaded from the site.

Website for influencer agency: visibility for talent and positioning in vertical industries

For Vertical Be, we developed a multi-page structured website using WordPress with a professional theme customized through Elementor.

In detail:

sections are divided by business area (beauty, medical, makeup), each optimized with key content
there is a dedicated talent page, with layouts designed to enhance each profile in an intuitive way
the roster of creators has been designed graphically starting with the visual identity developed for the brand and can be downloaded directly from the site in PDF format
the site is easily updated, with a simple and modular interface.

Learn more about our service of website creation!

Site Pluses

Visual storytelling in the service of branding

We took care of every visual detail to build a consistent and instantly recognizable brand narrative. Visual storytelling reinforces the agency’s identity and guides the user in understanding Vertical Be’s values and proposition.

Strategically placed downloadable roster

We have included the talent presentation and roster in downloadable PDF format at various strategic points on the site to ensure that brands have easy and immediate access to up-to-date and easily searchable talent information.

Responsive design thought mobile-first

The site was designed with a mobile-first approach to ensure that both the roster presentation and the agency’s mission statement are clear, consistent, and impactful even on smartphones, without sacrificing visual quality or usability.

Scalable structure designed to evolve

The site has been designed with a modular logic, to be easily expanded in the future: for example, by adding pages dedicated to individual talents, new thematic sections or evolved functionality. A solid base, ready for organic enhancement in search engines and to grow together with the agency.