SEO for YouTube is an indispensable tool to make your video content go viral and stand out in the sea of competition on the web. In fact, very often it is not enough to simply upload a video to gain visibility.
Among the many aspects that need to be taken care of in this regard, one of the most important is definitely the inclusion of an optimized title and description.
In this article we will explore in detail the importance of SEO actions forYouTube to enable your content to reach the widest possible audience segment.
SEO for YouTube: why are videos so important in communication?
As anticipated, SEO for YouTube is a determining factor in content ranking. Especially when we consider that YouTube is the second most used search engine in the world after Google.
In addition, video content is particularly valued by web users because:
- They communicate immediately and with minimal effort on the part of the recipient (as opposed to, for example, reading a text)
- They involve and excite more easily because they can stimulate not only sight but also hearing.
- Prolong users’ attention span on your business, and-if your communication strategy and storytelling are well formulated-you manage to capture their interest
- Demonstrate your expertise in the field in which you operate, especially if you show certain processes inherent in your business
- Thanks to the ability to share, videos on YouTube spread like wildfire. If you have made a good impression on users, they will not hesitate to show your videos to friends and acquaintances.
Consequently, well-crafted short films can prove to be a good workhorse for expanding your audience and clientele. However, simply uploading them to the platform is not enough to gain visibility. And right at this point, we come to the main topic of our article, which is theuse of SEO for YouTube
SEO: why it is critical to know how to use it for YouTube
Let us start with an observation: it often happens that a video does not achieve the desired results, despite endless hours and considerable effort in recording and editing.
The answer to your misgivings is that these actions are, yes, indispensable, but they are not enough: in fact, they are no more than the first step. There are a whole series of “side” elements, such as formulating a title or writing a description, that must be optimized for users to find us. This is why we talk about SEO for YouTube.
As we anticipated, YouTube is a powerful search engine, used by millions of people every minute. For this reason, it is good to have your content designed in a way that makes it visible. So, it becomes necessary to have a proper SEO strategy that helps you to:
- Get a great ranking in search results so that your content is found
- Significantly increase views and possibly sharing of your content.
- Increase the number of potential customers who learn about your business through your videos.
How SEO works for YouTube
In general, writing from an SEO (acronym for Search Engine Optimization) perspective is that discipline that precisely allows one’s content to rank high in the SERPs of a search engine. In fact, the task of these platforms is to identify the results most responsive to the questions advanced by users, so that they find answers to their needs.
Specifically, to optimize a video for SEO, you must take a number of actions, including:
- l’identification of a keyword performant, that is, inherent to the content of the video and highly searched by users on the web
- The inclusion of the keyword in the Title tag of one’s content
- writing a description containing all the essential and incidental information to elaborate on the content you talked about in the video or to allow users to contact you
- the creation of an optimal video tag
- the addition of a call-to-action aimed at the viewer of your content, inviting them to share and/or comment on it All these steps, combined withexcellent image quality and effective storytelling, can determine the success of your project. Warning: as is always the case on the Internet, results are not rules. However, although you can never be sure of the success of a video, what is certain is that, without these steps, the content will not be viewed as it deserves.
For more, read also:
Content is king: the importance of content marketing in digital.
How to apply SEO to YouTube content? Isola di Comunicazione is here for you
So, should SEO be used for YouTube as well? Absolutely.
And how does it apply to content in video format? We’ll explain it to you at Isola di Comunicazione!
Our SEO agency expert in video realization e marketing consulting strategic will know how to help you achieve greater visibility. Contact us and take advantage of our SEO on YouTube: Isola team will be excited to turn your goals into reality.