Are you looking for a professional website without a complex code system? WordPress is the answer you’ve been looking for. After all, if it is the most widely used content management system (English acronym CMS), there must be a reason why. In truth, there are more than one reason, and we will look at them individually in the top 10 WordPress benefits.

Let’s start at the beginning, “Do you really know WP?”

Before we get into that, let’s do a brief review of what WordPress is. It is a Content Management System beloved by bloggers and also widely used by professionals and companies to showcase their products/services and improve site ranking in search engines.

What is the secret of this success? The winning combination of ease of use (even for beginners) and advanced functionality. Basically, WordPress allows you to create articles and Web pages as well as make updates and changes without needing to know any special techniques.
And, as if that were not enough, it offers a number of pluses that we have listed in detail in our special ranking of the main advantages of WP. Here they are below.

1. Wide choice of professional themes

Let’s start with the surface, which is what makes your site visually appealing: the theme. WP themes are one of the strengths of this CMS. In fact, they are professionally designed not only from a graphical point of view, but also to make them perform well on the optimization and SEO side.

And if you get bored with your chosen theme, or if you feel it is not as adequate as you thought, no problem: you can change the style and layout without having to intervene in the programming code.

Advantages wordpress themes communication island

2. WordPress optimizes sites for mobile devices

Mobile browsing is now predominant over desktop browsing. Reason why making your site responsive to devices such as smartphones and tablets becomes avital need.

WP developers know this well, and most of the themes designed are responsive, that is, optimized for mobile use.

3. Ready-to-wear SEO.

Without SEO, there is no life in the perilous sea of the Web. The good news is that WP is an SEO-friendly platform and has all the makings of an optimized site in just a few steps. This is made possible by constantly updating codes that aidGoogle indexing and by customizable components, such as plug-ins.

4. Intuitive website update

One of the most frequently asked questions from people thinking about theirownWeb site is, “Will I be able to manage it independently?” The answer, relative to the WP site, is yes: normal administration, such as publishing a new post, is simplified as much as possible. And, after you get a bit of a hang of it, you can even make basic code changes if necessary.
As an example, let’s now see how to perform 2 basic operations.

Advantages wordpress easy to use island

Create a new WordPress post

From the main menu of your dashboard, place your mouse over “Articles” and click “Add New“. Write the title and content, add an image, complete the SEO plug-in (if installed), click “Publish” and your content is online.

Create a new WordPress page

The process for creating a new page on WordPress is identical, only from the dashboard you will need to select the “Pages” instead of ” Articles.” Clicking “Add Page” will bring up a screen similar in every way to the one you have already seen with the various fields to fill in.

5. Easy system updates

System updates are paramount to keeping your site functional. Among the benefits of WordPress is that it has made ‘light‘ a process that, on other platforms, is likely to bring the site to a halt.
Accessing your dashboard you will see under the heading “Updates” which ones are available for the theme, for plug-ins, for privacy etc.

6. WordPress benefits: plugins for every need

We have mentioned plug-ins several times. Well in WP you will have one for every kind of need, such as SEO optimization (vd. Yoast), e-commerce site (vd. WooCommerce), security (vd. Jetpack), contact forms (Contact Forms from WP-Forms) and so on. Be careful not to abuse, however: too many plug-ins could slow down the site.

Advantages wordpress plugin Isola communication

7. Excellent integration with social networks

You can automatically link WP site content to social media, without having to go through the process of logging into the individual accounts of the various profiles you own each time. Such integration allows you constant and active communication with your community and consequent benefit to visibility and brand popularity.

8. Ideal for e-commerce sites

The online sales sector, exponentially growing in recent years, is one that can benefit from WordPress advantages. The development of dedicated plug-ins ensure not only simplified management, but also direct traffic to the site, thereby increasing the chances of conversion and thus ultimately sales.

Advantages wordpress ecommerce sites island

9. Performing for digital marketing

Performing digital marketing campaigns cannot do without a good website, and a good website must be constantly updated, SEO optimized, responsive and interactive with social accounts. A sketch that perfectly matches the characteristics of the WP website.

10. Open source support

Last but not least, a definite advantageous aspect of WordPress is that it is an open source platform. It means that millions of people contribute to improving it, while the online community, also made up of experienced users, is extremely active in supporting anyone who manifests a doubt or problem. Not to mention the tutorials and training materials made available to users.

In conclusion, the points we have focused on explain why WordPress is used for about one-third of all Web sites on the Internet.

At Isola we know how to put the advantages of WordPress to good use.

As much as WordPress is an affordable platform, we need to distinguish the purpose of use for which you decide to use it. If your purpose, for example, is to build a business website, or you would like to acquire more visibility for your business, or you still want a performing site for web marketing actions, the advice of specialists in the field is highly recommended.
Why? An experienced partner will be able to optimize your budget and identify with you strengths and weaknesses in your design strategy.

If you are looking for the support of a team of professionals, specialized in the creation of Web sites and their maintenance, we at Isola Communication, a web agency in Milan, are ready to put our experience at your disposal to make the most of the advantages of WordPress in relation to your specific needs.

Contact us to learn more about our WordPress website creation and maintenance service!

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October 20, 2021

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