Getting into the digital world has never been easier and cheaper with Google Digital Training. In fact, with this online web marketing course, you can learn the fundamentals of web marketing online and for free.
Google Digital Training, what used to be Google Digital Excellence, is the best tool to start learning about and taking advantage of new web-related business opportunities.
After all, having an online presence these days is extremely important. Often critical.
Why take a web marketing literacy course?
A new world requires new skills. In fact, it is counted that 360 million people in the world are online. And that is why more and more individuals and businesses are landing in digital to connect with users.
This is because potential customers watch videos, read articles online, access social media. But they also shop online.
To get to know them and be known by them there are many methods.
Google’s online web marketing course will teach you those digital skills you need. And not only will you enrich your resume, you’ll learn while having fun.
The Google Digital Training Course.
Google’s online web marketing course, the Digital Training, is aimed at creators, entrepreneurs and companies. But also to nonprofit organizations, students and the merely curious.
As we said, it is completely free and online.
It is developed in 26 modules, which in turn are divided into a series of video lectures of 3-7 minutes maximum.
So that learning is easier for you, all videos are accompanied by subtitles. In addition, below each lesson, you will find short paragraphs with descriptions of the content you are following.
Following each video, you will take a small multiple-choice test. While at the end of each topic you will come to the badge acquisition test.
You need 26 to get to the final test: a multiple-choice quiz on all the topics covered.
Does that sound like a lot?
Don’t worry. Digital Training helps you to proceed slowly, easily and clearly. And you can also try and retry the tests as often as you need to.
Below we look at how Google prepares you to get the most out of your online goals.
The topics of the Digital Training course
In summary, we can say that the Digital Training classes cover the main aspects of web marketing.
After a general introduction to the digital world and its potential, the course covers websites, social media and newsletters.
Especially how you can best use them.
Then, you will be gradually introduced to different digital marketing strategies. You will learn what SEO and SEM are. Then you will move on to the logic ofweb data analysis.And, as a result, you will understand the importance of keywords (keywords) and how search engines work.
You will also finally know how to distinguish an organic search from a paid search.
Finally you will be introduced to the world of classifieds, the possibilities ofe-commerce, and much more.
Course lectures
Introduction
- Online opportunities? – Module 1
- Your first steps to online success? – Module 2
- Building your online presence? – Module 3
Newsletters
- Do you establish contact through email? – Module 4
Search engines
- Start using research? – Module 5
- Get discovered with research? – Module 6
- Do you use research for your goals? – Module 7
- Get noticed with search ads? – Module 8
- Does it improve your campaigns in the search network? – Module 9
The analysis of the data
- Starting to use data analysis? – Module 10
- Do you achieve success with data analysis? – Module 11
Digital strategies
- Get noticed in your area? – Module 12
- Module 13: Do you help people in your area find you online? – Module 13
- Module 14: Get noticed through social media? – Module 14
- Module 15: Learn more about social media strategies? – Module 15
Furniture opportunities
- Discover all the opportunities of mobile? – Module 16
- Module 17: Do you use mobile for your goals? – Module 17
The advertisements
- Do you advertise on other websites? – Form 18
- Module 19: Discover the secrets of display advertising? – Module 19
Expanding abroad
- Are you expanding your business internationally? – Form 20
The videos
- Do you get the most out of videos? – Module 21
E-commerce
- Create your own online store? – Module 22
- Module 23: Does it increase online sales? – Form 23
- Module 24: Planning your strategy for online business? – Form 24
Contents and data
- Start using content marketing? – Form 25
- Turn data into strategic information for your business – Module 26
The Digital Training Google course certification.
What happens at the end of the Digital Training online web marketing course?
When you pass the final exam, Google will award you a nominal certificate. So you can add it to your resume and make it count within web agencies, communication agencies or as a freelancer.
So what are you waiting for? Get in the game today!
Link to free online web marketing course
Go to the Google Digital Training course: click here.
Our web marketing courses and services
Our web agency also offers specific courses and services on these topics.
Learn about our Training Service in Digital Marketing.
Or find out about our Next Level Academy training school.
If you want to learn more about the potential of web marketing for your business, contact us now!
