In this article, we want to walk you through the 7 benefits of having an optimized, always-managed Google My Business tab for your business.
Before we get into the meat of the subject, however, here is a brief overview for you of what this platform is.
What is Google My Business
First, it is important to understand what Google My Business is in order to learn its full potential.
Google My Business is the free tool, through which companies can manage their online presence on the Google search engine.
This platform allows your customers to be able to find your business through information on the Web.
The purpose of your Google My Business tab is to grow your business by providing users and potential customers with information such as your business hours, phone numbers, and theaddress to your Web site.
Thus, it is clear that to make the best use of this tool offered by Google, you need to add as much information about your company in order to optimize your profile.
Read on to find out what the benefits of optimizing your Google My Business tab are.
The 7 benefits of Google My Business for businesses
Properly setting up one’s Google My Business profile leads to several benefits. Specifically:
- The Local positioning
- Give valuable business information to your customers;
- In-depth and up-to-date statistics;
- Inserting photos and/or videos increases the chance of being seen online;
- Conveying messages addressed to users through posts and offers;
- Managing reviews;
- Answer questions that are asked directly in Google My Business;
Let’s look at them in detail one by one.
1. Local positioning of your business
One of the most immediate is Local positioning. In fact, this is one of the primary actions involved in the discipline of Local SEO, oroptimization for geo-located search engineresults.
By doing so, your company appears with all your data when a user near you needs a service or product in your offering.
Guidelines for harnessing the power of Local SEO
Making the most of Local SEO requires following some simple guidelines:
- Your company must be relevant to the search of users interested in your services and/or services.
If your information is detailed, Google will allow you to be among the most prominent results.
- A user can search the Web for a company by specifying whether or not to include the area of interest.
If the area of interest is omitted, Google identifies the geographic target (of interest) through algorithms that are based on the user’s searches and geolocation.
- Google establishes your company’s authority based on information from the Web. Remember that user reviews, positive feedback and Brand mentions, help elevate your Brand’s authority.
2. Give valuable business information to your customers
The second major advantage of Google My Business is the ability to give very useful business information to users potentially interested in what you have to offer.
If you have noticed, when you search for a business in the search engines, the results no longer appear only in the classic list of links. On the right side of the screen is an information sheet containing logo, map, and various indications about the searched business. In this way, all the information that can increase contacts with the business is immediately visible, as well as the link to the site and directions.
This type of online tab is designed with mobile first in mind. In other words, when searches are made from a phone, the information offered by Google My Business is immediately and more clearly visible. Given the extensive use we all make of smartphones, it is obvious how important this aspect is.
3. In-depth and up-to-date statistics
Google My Business pays close attention to the statistics it can offer and shows very useful data to analyze your brand’s online presence.
For example:
- You can learn how people searched for the business, whether by writing down the address, the specific name, or using more general terms.
- You have statistics inherent in the number of views and clicks made, with specifics on the type of link being opened. This lets you know whether users are more interested in the site or the contact information.
- You also get data on interactions with images of the business posted on the Google My Business tab.
4. Inserting photos and/or videos increases the chance of being seen online
Businesses that have photos in their Google My Business tab are viewed by a higher percentage of users, compared to businesses that do not have photos in their account.
Do not overlook this detail, as your profile optimization cannot be complete if there are no photos inside. These also help you better define your business, giving your potential customers a more accurate overview of what they will find on your site and/or in your physical store.
5. Conveying messages addressed to users through posts and offers
Google My Business posts allow you to publish posts that are displayed when a user searches for your business on Google.
Initially the posts were limited to simple text, but now they can also include offers and products.
6. Managing reviews
Are reviews really that important?
Yes, because today people read the opinions of people who have already been customers of a business before they go to a store or make a purchase. Not only that, they are also the most important ranking factor at the local search level. Moreover, if your business does not have any, there is a risk that it will be penalized by Google. So, in addition to managing reviews, always invite your customers to leave them.
7. Answering questions that are asked directly in Google My Business.
In the section “Questions and Answers” there is an option that allows you to pre-fill them, thus anticipating questions from users and your potential customers. It is basically a matter of creating the FAQ section, which must be carefully curated. Nothing is more convincing than a company that, in one click, tells you everything you need to know!
Optimize your Google My Business tab with. Isola
As you have noticed, there are important benefits to be gained from using Google My Business. These can range from improving your online presence, to increases in revenue and turnover.
The best way to be able to make the most of what this Google service can offer is to rely on a team of experts who work with these tools every day.
La web agency Isola di Comunicazione is the help you need: our experts take care of the management of Google My Business and your entire online presence for you. In this way you exploit the full potential of the web smoothly and profitably.
Contact us and request a free quote!
If, on the other hand, you want to continue to delve into the world of web marketing, here are a number of interesting guides:
The benefits that will convince you to use Google Ads
How to increase visits to your site
Keyword research: how to identify the most relevant keywords for your website
Why create a corporate blog on your website?
