SEO Positioning for ATSAI Bari - Osteopathy and Manual Therapies

The challenge

ATSAI Bari, a center specializing in Osteopathy and Manual Therapies for personal health and well-being, has chosen us as its Partner to strengthen its digital identity and reach a wider audience in a targeted and effective way.

To meet this need, we implemented an SEO strategy geared toward:

Increase the school's online visibility, strengthening its recognition in the industry
Make theeducational offerings known in a clear and effective way, thanks to pages dedicated to individual courses complete with detailed information
Facilitate the registration process for graduate courses by making navigation simple and intuitive for interested users

The solution: a tailored SEO strategy to grow ATSAI in digital

For ATSAI, we developed an SEO strategy structured in several phases, calibrated to the different needs that emerged over time.
After an initial technical intervention on an existing site, we moved on to work on the new site with the goal of improving itscommunicative effectiveness and user experience.

Today we accompany the client on an ongoing SEO journey, with a specific focus on theeducational area andthe expansion of course offerings, withcustomized integration of enrollment and payment features.

Our strategy consisted of four main areas of focus:

On-page SEO on existing site

In the initial phase, we worked onoptimizing the previous site, making targeted interventions to correct critical technical issues and improve organic visibility.

Review of the structure of existing pages and URLs
Interventions on title tag and meta description
Performance optimization and loading speed
Correction of indexing issues

SEO on new user experience oriented site

With the launch of the new website, we implemented technical and strategic SEO integrated withinformation architecture and UX to facilitate navigation and guide users to content of interest.

Reorganization of sections with navigability logic and content prioritization
Semantic structuring to improve indexing
Mobile optimization and loading times
Support SEO-oriented writing of institutional and descriptive texts

Ongoing SEO on the Course Area

With a view to constant growth, we work every month on enhancing the visibility of the courses offered by ATSAI, creating specific content and updating the online training offerings.

Creation of pages dedicated to individual courses with SEO focus
Information text writing and optimization with keyword analysis
Progressive revision and expansion of the course catalog
Internal linking activities to strengthen the information structure

Integration of payment forms for courses

While this is not an e-commerce site, we have configured customized solutions to allow users to register for courses and make payment easily and securely.

Inclusion of integrated forms for course purchases.
Linking with external payment gateways (e.g., PayPal, Stripe)
Customization of enrollment pages
Monitoring conversions using Analytics tools

SEO results for ATSAI: enhanced visibility and user engagement

The optimization path undertaken with ATSAI has generated tangible results in terms of online visibility and authority.

The site has gradually gained more space among organic searches, intercepting anaudience that is genuinely interested in the services offered and fostering a steady flow of profiled users with high potential for contact and enrollment.

2024 – 2025

ORGANIC SEARCH CLICKS

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impressions

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In detail:

Growth in presence in search results: over time, there has been a significant expansion in the organic visibility of the site, that is, in the frequency with which pages have appeared among the results suggested by Google in response to relevant searches. This has allowed ATSAI to gain more relevance online, distinguishing itself in an industry characterized by high competition.
Increased qualified traffic from organic search: targeted optimization led to a steady increase in organic access to the site, from users who found ATSAI through specific terms related to its offerings. The figure reflects the site’s ability to precisely intercept people’s real needs and turn visibility into concrete contacts.

In detail:

Growth in presence in search results: over time, there has been a significant expansion in the organic visibility of the site, that is, in the frequency with which pages have appeared among the results suggested by Google in response to relevant searches. This has allowed ATSAI to gain more relevance online, distinguishing itself in an industry characterized by high competition.

Increased qualified traffic from organic search: targeted optimization led to a steady increase in organic access to the site, from users who found ATSAI through specific terms related to its offerings. The figure reflects the site’s ability to precisely intercept people’s real needs and turn visibility into concrete contacts.