With more than 2.78 billion monthly active users, YouTube is confirmed as the 2nd most used social network in the world (Source: Statista). And with this data, for sure, having a sponsorship appear before a video starts or during its playback can be a good way to get your brand known.
Are you already familiar with YouTube and want to use it for your brand as well? Find out why you should, read here:
Creating a corporate YouTube channel: why it’s worth it for your business and how to do it
YouTube advertising costs: what you need to know before you do it
If you have decided to advertise on YouTube, the first step is to figure out if your budget is consistent with your goals. In other words, how much should you invest in YouTube Ads campaigns for them to be truly effective?
As always, when it comes to advertising, figures can vary depending on the type of ad and the results you wish to achieve. However, there are average costs to know in order to make your own assessments.
Consider that the social platform follows a pricing model based on cost per click and cost per view. Quite similar to Google’s system, to be clear. In addition, it should also be pointed out that YouTube does not require a minimum expenditure: it offers everyone the opportunity to advertise with the budget available.
Having said that, let’s go on to examine the costs. We can say that on average with a €10 budget you can get 10,000 views, but even more.
And how much can an investment in YouTube Ads cost per month? To achieve a good level of visibility, we suggest at least €300 per month (equivalent to €10.00 per day). Potentially, it is possible to increase the budget to more than €1,000, in order to enlarge the user base and achieve even more massive coverage.
Why invest in advertising on YouTube?
One of the main reasons for investing in YouTube advertising is that it allows you to reach a very large and diverse audience (as mentioned, we are talking about more than 2 billion users), while still focusing on your desired target audience.
This figure may already convince you to try the sponsorship route, but the benefits of a YouTube ad campaign do not stop there.
Sponsorships on YouTube, in fact, are useful if you want:
- increase brand awareness
- improve your brand reputation
- Increase visits to your website or e-commerce sales
- acquire new leads
This is because with YouTube Ads you can:
- Segment your audience, making sure your ad reaches the people you want it to
- Rely on Google’s tools to improve your campaign performance by planning a strategy across multiple channels and with multiple formats
- measure the success of your investment, thanks to the analytical tools offered by Google Ads that allow you to check the performance of your campaigns in real time.
YouTube Ads: how to plan effective advertising for your business
To do YouTube Ads you need to have a Google Ads account, this is because YouTube has been owned by Google since 2006. With this platform you will be able to make different ads based on your desired goal such as, for example, increasing visibility, conversions or visits to your website.
For your YouTube advertisement to be as successful as you want it to be, you need to follow a series of steps. Here they are.
1. Determine what you want to achieve
Only by defining your goal can you choose the right type of ad to propose to the user. Decide what you want to show the target audience and what you want them to do upon seeing the video. Do you want to present a product? Do you want to sell? Create empathy or stimulate curiosity about your brand? Get new leads to use in your marketing strategies?
2. Choose the type of ad that’s right for you
YouTube offers you a range of different ads to meet your needs. Specifically, you can choose from:
- Bumper: short video ads of up to 6 seconds, non-skippable. Cost? It’s based on bids, specifically how much you plan to pay per 1,000 views.
- In-feed video ads: shown in YouTube search results, on the platform’s homepage, and in the “What to watch next” section. You pay for views when a user interacts with the video thumbnail.
- Skippable in-stream Ads: these are among the most common. People can “skip” them after 5 seconds, and advertisers pay only when users watch the ad for at least 30 seconds, or in full if lasting less than 30 seconds.
Usually you set an average amount you are willing to pay per 1000 views. - Non-Skippable in-stream Ads: are played before, during, or after the video and users must watch them entirely to access the desired content. They are short (20 seconds maximum) and, in this case, the cost equals the average amount set for 1000 views.
- Display: video ad, with variable costs per click or view, published on Google’s partner sites.
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Check out our service:
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3. Have you chosen the target audience yet?
The target audience is critical if you want to hit the mark with YouTube advertising. The platform allows you to define demographic criteria (including age, gender, parental status, and so on)-even detailed ones, for example, to target Adv to college students-and interests.
You can add, in addition, keywords to show your ad to people who make specific requests and consider the option of placement for your ad to reach external sites and apps affiliated with the platform.
Finally, you can implement a retargeting strategy by targeting advertising only to users who have already come in contact with your brand.
4. Create the ad
Having defined all the parameters, you now need to create your promotion. For a user to click it or view it, you need to work on the quality of the video or banner, the content–so that it conveys a clear and engaging message–and add an appropriate call-to-action. Don’t forget the company logo!
5. Monitor the data
How can you tell if a YouTube campaign has worked? By reading and monitoring the data. Using Google Ads metrics and tools, you can determine if the ad is meeting your goals and reaching the right audience, thus avoiding wasting money.
If something does not satisfy you, you can take action by revising and modifying, for example:
- the target
- the titles and subtitles
- the length of the videos
- the creativity of the announcement
Successful YouTube advertising? Trust only the experts
A YouTube Ads campaign can be a great opportunity for your business. We have seen what the costs are, the benefits, the correct parameters to set, but it is also true that to optimize the results, an Ads expert is essential.
At Isola we are experts in YouTube and Google Ads and can follow you every step of the decision-making process , offering personalized marketing advice tailored to your business. Together we will assess your goals (essential for successful sponsorship) and budget, suggesting the best actions to take to achieve concrete and measurable results.
We also provide you with a graphic design team ready to advise you on the best ways to make the creative eye-catching, but above all recognizable to the public (thus working on your brand logo and colors). In addition, since we also deal with video making, we can design content that talks about you, your values or designed to sell, without having to rely on others.
Finally, thanks to the detailed reports we will deliver to you at set intervals, we will be able to see if the road we are traveling together can still be improved.
Do you want your YouTube advertising to be impactful and perform well?
Find out how to do it and how much it can cost you.
