Knowing how individual Google Ads certification works is essential if you want the confidence that you are dealing with competent people in the world of online advertising.
Instead, if you prefer to have at your disposal a web marketing agency whole, then you need to verify that it has a Google Partner badge.
The search engine provides everyone with in-depth guides that explain the mechanisms, logic and technicalities of digital advertising. In addition, passing courses and exams ensures that you obtain skills and abilities, a necessary viaticum for the possible future partnership with Google.
So let’s find out together what Google Ads Certification is in practice, how to get it and who it is for.
Google Ads (formerly AdWords) certification: the definition
The Google Ads certification is a document accredited by the world’s most widely used search engine. Specifically, through this qualification Google wants to attest knowledge in creating and managing online advertising campaigns.
In addition, the certificate is valid for one year, and at the end of 12 months it will have to be renewed. Conversely, it will no longer be valid, and this, too, is a ploy found by the search engine to ensure that individual competencies are updated from year to year.
How to get Google Ads certification
There are two prerequisites to qualify for Google Ads certification:
- have a Google account
- To be able to access the individual course on the Skillshop site
That done, you need to read and study all the theoretical and practical elements of digital advertising and take two exams. The first covers the basics of Ads; the second is a free choice from a range of specialization possibilities:
- Google Ads advertising on the search network
- Google Ads advertising on the display network
- Google Ads on measurement
- Google Ads for videos
- Shopping ads
- Campaigns for Apps
More Google Ads courses:
- Mobile devices
- Smart campaigns
- Google Ads Skills Development
The exams last 75 minutes and are considered passed if at least80 percent of the answers given are correct. In any case, should a test go wrong you always have the option of retaking it once 24 hours have passed. Finally, it is possible to qualify by choosing from 22 different languages.
Most of the professionals at Isola di Comunicazione have obtained their individualcertificates. Here are some examples:
Who the Google Ads certification is for
Google Ads (formerly AdWords) certification is aimed at all those who wish to deepen their knowledge in the field of web marketing. For example, to corporate staff who will deal with this activity in internal offices, or to freelancers who, among their services, want to include the management of advertising campaigns through Google.
Not only that, it is also extremely important in another case, namely for acommunications agency that wants to obtain the Google Partner badge. In fact, one of the criteria by which it is awarded is the possession of individual certification by at least half of the staff. However, there are also other requirements for the Google Partner 2022 badge that Isola di Comunicazione have already met. If you want to find out more, read our news Isola is already a step ahead: we are Google Partner agency for 2022 as well.
Instead, if at this point you are wondering whether it is better to choose a freelancer to an agency for Google Ads management, we suggest you read the article where we discussed the requirements for becoming a Google Partner agency with an in-depth look at the benefits of working with an entire Partner office.
More customized training courses in online advertising
There are also other very valuable courses for learning how to use the advertising platform: for example, our customized training courses in digital marketing are ideal for both individuals with a great desire to train in the field and freelancers looking for refresher courses.
After more than 10 years of working in the field, we decided to start a new project that would also take into account our passion for spreading information and teaching others what experience has enabled us to learn.
The academy is called Next Level and, in addition to Google Ads, it allows you to learn lots of other online skills such as:
- the creation of a social editorial plan
- l’interior design marketing
- the video marketing
- the use of WordPress and the management of SEO for search engines
But it also provides courses in public speaking and many more are on the way: read the presentation news!
Finally, should you be a neophyte, one more way to start learning more about the fascinating discipline of web marketing is through the platform Google Digital Training.
Contact us and take advantage of our free consultation on your advertising campaigns!
