August 10, 2021

3 minutes

As of today, we can boast that we have already been recognized as a Google Partner agency for 2022 as well.
In fact, despite the fact that 2021 is only a little more than halfway through, our web agency Isola di Comunicazione did not want to waste any time and preferred to move forward.

Just starting next year, Google criteria became much more stringent and agencies had to increase their expertise. However, for corporate clients this is further proof of the agency’s seriousness. Read our article on the requirements for becoming a Google Partner agency to find out in detail.

What enabled Isola to be confirmed as a Google Partner agency again for 2022

There were multiple actions that allowed us to be reappointed as Google Partner again for 2022.

Google Ads management is the core business of our communications agency, and we have always put passion and expertise into thedesign and optimization of campaigns. For this very reason, every team member is trained on the world’s leading online advertising platform from the very beginning.

As familiarity increases, everyone is made to take thecertification exam, which is individual. Today, well over half of the staff have thecertificate, and even those who have not taken the final test still have the skills needed to interface effectively with Google Ads. In this regard, we wrote the article How to get the individual Google Ads certification: read it to learn more!

Not only that: although the optimization score required by Google for web agencies to obtain partnership in 2022 is 70 percent, in Isola we settle on an average of 90% with frequent peaks of maximum score. In short: being content is not enough for us, but we always demand the best in providing all the services offered to our clients.

All this allowed us to receive the Partnership recognition months in advance: an additional guarantee for those who decide to entrust us with their budget to take advantage of the expertise of our Milan-based web marketing agency.

A question may arise at this point: is it better to be a certified freelancer or an entire office with partnerships? We tried to answer it in the article on the advantages of choosing a Google Partner agency, which we recommend you read!

Isola di Comunicazione Google Partner Certified
Isola di Comunicazione Google Partner Certified


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