LinkedIn has established itself as an indispensable professional networking platform, counting on more than 950 million users worldwide, particularly suitable for B2B companies.
This channel offers a large pool of potential customers and business partners and enables companies to reach a large audience of professionals from many different industries, both locally and internationally.
Taking advantage of the visibility that LinkedIn can provide therefore means opening up to possible new opportunities for connection and collaboration and increasing the chances of generating new business partnerships.
Why is it critical to have a company profile on LinkedIn for b2b?
In 2024, the number of companies on LinkedIn reached 58 million, with significant involvement of businesses of various sizes.
In fact, LinkedIn is not just a social network, but a complete ecosystem that enables companies to make relevant connections, build strong relationships and generate business opportunities in a professional and growth-oriented environment.
But what are the main advantages this platform offers for b2b companies?
- online creation of corporate presence
- Networking and business relationship development
- sharing quality business content
Building your own digital storefront
Creating a page, for companies is tantamount to having a space where they can tell their story, increase their brand awareness, position themselves in the relevant field on the platform and, indirectly, also on search engines.
In fact, with the creation of a business page you can have a number of key benefits:
- Fully present all information about the company, including name, logo, description of areas of expertise, website and contact information
- allow employees to follow the page: they can log on and indicate their employment in the company, thus helping to create a strong and dynamic professional network
- Share relevant and valuable content for your industry, demonstrating your company’s expertise and leadership through articles, posts, videos and more
- actively engage customers and prospects through comments, private messages and participation in discussions, helping to improve trust and relationships with target audiences.
Networking and building business relationships
LinkedIn not only facilitates the creation and maintenance of business relationships, but is also an unparalleled networking platform.
Companies can leverage the vast network of contacts available to connect with potential partners, customers and suppliers, thereby opening the door to new collaboration and business opportunities.
Another important aspect is the opportunity for b2b companies to participate in industry groups. Definitely an opportunity to take advantage of to interact with other professionals, share knowledge and information, and make meaningful connections with market players.
These groups provide a fertile space for exchanging ideas, seeking partnerships and developing lasting business relationships.
No less important, LinkedIn offers the ability to participate in virtual events, such as webinars, conferences and trade shows. These virtual platforms enable companies to expand their network of contacts, access new business prospects and increase their brand visibility.
Sharing quality business content
With the ability to share relevant and valuable content, companies can publish articles, posts, videos or other types of content that provide useful information, practical advice, industry insights or detailed analysis.
This practice allows companies to demonstrate business expertise and adds value to their network. It also facilitates inbound marketing, so it allows companies to be more easily identified by potential customers and to establish important relationships through the conversations generated around their content.
The main ways to disseminate one’s content are:
- The collaboration with influencers industry for content creation, participation in events or webinars, or product or service endorsements.
- The use of relevant keywords and appropriate hashtags to increase the visibility of one’s posts, and, as a result, direct traffic to the website.
- Telling successful case histories and report reviews: can demonstrate the effectiveness of their products or services and confirm their authority in the industry. Companies can share accurate case studies that highlight the results achieved for customers and the value added provided.

Acquire customers with LinkedIn Ads
An active presence on LinkedIn can prove extremely profitable for b2b companies, especially when it comes to reaching their target audience online and intercept potential customers.
In fact, LinkedIn stands out as an exceptional resource for companies eager to expand their reach and make connections with a highly targeted audience.
This is why LinkedIn offers an ideal environment for lead generation, with a range of tools and features to enable companies to connect with a highly qualified audience and turn prospects into actual customers.
In this context, one of the most effective strategies for acquiring customers is the use of targeted advertising through LinkedIn Ads.
Advertising with LinkedIn Ads: more precise targeting
LinkedIn Ads can really be a great channel for b2b companies that want to find new potential customers because of the many advanced targeting tools it provides.
Specifically, with this platform you are able to precisely define your ideal audience to directly reach key decision makers and influencers within your target organizations.
Although LinkedIn has adopted many of Facebook’s targeting options, such as look-alike and interaction-based retargeting , its true strength lies in the platform’s inherent ability to reach a highly profiled audience of professionals.
In practice, this means that companies can leverage targeted advertising that goes beyond simple criteria such as gender, age, and interests. Indeed, it is possible to select audiences through advanced filters of:
- qualification
- sector
- function
- company to which it belongs
- company size
- work experience
However, it is important to note that advertising on LinkedIn may be more expensive and thus require a more substantial investment than other social media, precisely because of its advanced targeting capabilities.
This level of detail in user segmentation, however, translates into greater effectiveness for advertising campaigns: you can reach exactly your audience resulting in a higher return on investment.
With all the features addressed, LinkedIn Ads is confirmed as an indispensable tool for B2B companies aiming to maximize their impact and find qualified contacts.
Want to grow your business with LinkedIn? Check out our service for Social Media Management. Or contact us, we will propose a customized strategy!