In website design, the creation phase needs time, ideas and experiments. For optimal performance, the construction of a digital space must follow several steps that we want to analyze in this new article. Specifically, we can identify:
1. Brainstorming and competitor analysis
One of the crucial steps in website design is definitely the phase of brainstorming and competitor analysis.
In fact, it is necessary to start from ideas, suggestions and inspirations that will be concretely elaborated during the following steps.
At this creative moment, it is crucial to ask some questions. For example:
- what is my goal?
- How long will each job take me?
- What budget can I allocate to the project?
- What audience segment do I want to target?
This allows you to lay a solid foundation for all the work. The more precise and comprehensive the answers are, the more optimal the end result is and corresponds to one’s business values.
However, in addition to looking at oneself, it is also important to look at the context in which one fits. For this, it is essential to study your competitors, their movements and choices. Only in this way can you differentiate yourself on an image level.
2. Domain choice and hosting
Within a website creation project, there are two technical steps that need to be considered:
- the domain name
- the choice ofhosting
Basically, the first term means theaddress to be typed into the browser to access a site (for example: isoladicomunication.com). This should be unique and simple and should contain the company name so that users can easily remember it.
Hosting, on the other hand, is that digital place thathosts the site and makes it available to the public through servers that are always connected to the network. In addition, good hosting also allows for faster page loading speeds and offers protection from cyber attacks.
3. Selection of page layout
The choice of layout is not just a matter of aesthetics and taste, but has as its main purpose to make the site usable and lead the visitor to perform the actions we desire.
So, it is necessary to create a perfect combination of graphic harmony and strategy, so that the user:
- find the information you need quickly
- Is not confused by an excess of visual elements
- manage to reach the pages they are interested in just a few clicks
More in:
What we mean when we talk about UX and UI in websites
4. Site tree definition.
With the term tree refers to the skeleton of the website and how the content is organized. In other words, how the navigation menu is structured and how the various pages are interconnected to each other.
A good structure makes it possible to:
- better organize topics
- establish the keywords on which to optimize all pages to achieve excellent positioning on search engines
- Improve usability by making navigation more enjoyable
Such a goal needs careful study and a series of tests and hypotheses to find the best solution for the users of the future site. In fact, one must put oneself in their shoes and imagine what kind of experience they expect.
5. Text content writing and SEO optimization.
Content writing is perhaps the thorniest phase of the entire website design process. In fact, users interface with platforms mainly through textual and graphic elements, without necessarily grasping all the technicalities. It is the words that explain the company and the products or services it offers, as well as direct people’s actions. Also, a great layout and an effective navigation tree will not work if the copy part is poor, unexhaustive and unprofessional.
Beware, however, it is not enough to write persuasive and appealing texts: in order for them to be read, it is also essential to take care of SEO. That is to say, putting into practice a series of strategic actions that allow a better ranking in the results offered by Google and other search engines to those who surf the Internet. Put another way, it is the activity that allows us to be found without resorting to expensive paid advertising.
Read also:
SEO copywriter what is
6. Check and put online
Having reached this point, the site is almost ready for the publishing stage.
But first both its individual elements and its overall functioning must be checked.
It is important to make sure that people are able to:
- find the site on the web easily
- navigate without bugs
- read all content without interference
- loading pages in a short time
- open the links without finding errors
Basically, at the stage of going online, before officially publishing the site, a thorough check of all pages and structure should be carried out. This helps both at the level of authority recognized by search engines and at the level of navigational pleasantness offered to users.
7. Linking the site to analysis tools.
The stage of linking to theanalysis tools is the last step in designing the website.
These tools are essential to be able to monitor the effectiveness of the chosen content marketing strategy and achieve the set goal. In fact, through them one can learn how users interact with the site and what actions they take. In addition, based on the data obtained, it is easier to modify certain aspects of the platform and adapt content to make it more effective.
There is a wide range of analysis tools to choose from as needed.
We recommend the most popular ones: Google Analytics, Google Search Console e Google Tag Manager.
Are you struggling with website design? Ask the experts at Isola
You now know all the steps to be able to effectively design a website. However, knowing what they are and knowing how to implement them correctly are very different actions. In fact, the knowledge you need to acquire in order to move on the web with awareness is manifold. The solution? Rely on the experts in the field.
The our team is able to answer all your doubts and maximize your website idea. With passion and dedication, the professionals at the web agency Isola di Comunicazione know how to accommodate your requests and transform them into a digital space capable of fully representing your reality.
Contact us right away and request your free, tailor-made quote!
