Bumper video realization
for food company
PESOFORMA

Goals

PESOFORMA is thefood company that has long delighted the palates of its consumers with safe replacement meals for body weight reduction and control.

Isola made a Bumper video for this reality, that is, a 6-second video only, for sponsorship on Youtube.

The goals to be achieved were:

Increase the visibility of the service offered on the Pesoforma site that allows you to calculate your BMI (Body Mass Index) free of charge
Create an effective and clear, easy-to-understand message that would capture attention in seconds
Reaching a large-scale audience and relevant target audience
incentivize the user to click on the ad to perform the BMI calculation.

Bumper video development: incentivizing the user to action through the use of clear images and text

In creating the bumper video for Pesoforma, Isola opted for a fresh, fast-paced communication so as not to tire the user. Specifically, he developed a 6-second video structured by frames that follow each other at a suitable speed so that users can easily grasp the message, despite its brevity.

In fact, in the video, the images and texts are designed to be well readable, easy to understand , and high impact to capture attention.

To close the video, we chose to include the Pesoforma logo, to lead the user back to the sponsoring company and enable brand awareness activities.

Video Pluses

Immediate communication

The very short duration of the bumper video allows for immediate communication of the service offered, capturing the attention of the user, who will then be persuaded to take advantage of it.

Fresh language

Pesoforma’s bumper video uses fresh, fast language consisting of well-read, understandable, and not-too-fast scrolling images.

Voice over

The scrolling of the images in the bumper video is guided by a voice over that further accompanies the user, making them participate and support the communication.

The voice chosen is ringing and positive in tone, with the goal of keeping attention alive.

Carefully selected colors

The colors were also carefully chosen: we took up the colors of the Pesoforma logo with the aim of leaving a visual reminder in the user’s mind.

Videos for Google Ads campaigns

The bumper video was made for Google Ads campaigns on Youtube: therefore it meets all the requirements imposed by the platform.
Isola then directly managed the Google campaigns for the client.