Google Ads campaign management for access control solutions company Eltime

The challenge

Eltime, a leading provider of access control, time and attendance management and queue management solutions, has always based its communication on the traditional “door-to-door” approach. With the evolution of digital, it recognized the importance of having an online presence and decided to rely on Isola to revolutionize its communication strategy.

For this reality, we put on track theopening of the Google Ads account and the ongoing management of advertising campaigns. The main goals were:

The solution: comprehensive Google Ads campaigns for brand awareness and lead generation

We have developed and implemented an ad hoc strategy, which consists of:

Customized Google Ads Campaigns

The customized plan includes a comprehensive campaign strategy, with:

Institutional Campaign

As brand protection, to make sure we preside over the first position

Campaign Research Network

For lead generation, i.e., aimed at intercepting users with a genuine buying interest

Max performance campaigns

for lead generation, but also brand awareness: we make the best use of Google automation and reach out to all available channels, including those most likely to increase brand awareness.

Continuous campaign optimization

We have adopted an A/B testing approach, with constant data analysis to improve key metrics such as CPC and conversion rate.

Advanced performance monitoring

Leveraging the Matomo analytics system implemented on the website, we tracked each conversion and collected essential data to guide strategic decisions.

Linking Google Ads with Google Business profile

The Google Ads account has been connected to the Google Business Profile account so that the conversion actions performed via maps can also be tracked.

The results of Google Ads Eltime campaigns: visibility and qualified leads

The digital strategy we implemented for Eltime marked a paradigm shift in generatingqualified leads. It is no longer the company that knocks on the doors of potential buyers, but it is the users themselves who find and contact Eltime, showing a concrete interest in the services offered.

July 2023 – October 2024

impressions

+ 0

lead

+ 0

Average CPC

0 €

In detail:

Increased visibility: the campaigns provided extensive and targeted coverage, with over 950,000 impressions. Eltime thus managed to position itself within a competitive market, attracting the attention of interested users. In addition, searches related to the Eltime brand increased over time, confirming the effectiveness of the campaigns in strengthening brand awareness.
Action-ready leads: our focus on targeted keywords and specific targeting strategies resulted in quality leads, i.e., users already interested in Eltime’s services and with high conversion potential. This is a marked improvement over the previous “door-to-door” approach, which certainly requires more time and resources.
Quality clicks at reduced costs: the particularly competitive cost per click testifies to the efficiency of the campaigns. In addition, the cost per lead is initially at a higher level, but ongoing optimization and data analysis have enabled a reduction over the months.

In detail:

Increased visibility: the campaigns provided extensive and targeted coverage, with over 950,000 impressions. Eltime thus managed to position itself within a competitive market, attracting the attention of interested users. In addition, searches related to the Eltime brand increased over time, confirming the effectiveness of the campaigns in strengthening brand awareness.

Action-ready leads: our focus on targeted keywords and specific targeting strategies resulted in quality leads, i.e., users already interested in Eltime’s services and with high conversion potential. This is a marked improvement over the previous “door-to-door” approach, which certainly requires more time and resources.

Quality clicks at reduced costs: the particularly competitive cost per click testifies to the efficiency of the campaigns. In addition, the cost per lead is initially at a higher level, but ongoing optimization and data analysis have enabled a reduction over the months.