BACCHIGLIONE BACCHIGLIONE BACCHIGLIONE

project:

Google Ads campaign management for Bacchiglione auto repair shop and tire shop

The challenge

Milan is a highly competitive market for mechanics and tire shops, many of which have begun investing in online advertising to gain visibility and, as a result, attract customers.

This is the case of our client Bacchiglione, a well-known mechanic’s shop in Milan, for which we initiated and managed the account and Google Ads campaigns. The main challenge was precisely to stand out from competitors, positioning the company as a preferred choice for those looking for mechanic and tire services in the area.

The solution: Google Ads campaigns to bring concrete results to the Milan tire shop

To achieve the goal, we developed a tailored strategy designed to maximize the visibility of the Bacchiglione workshop and attract new customers.

Landing page optimization

The workshop website was looking outdated and had an improvable user experience. Therefore, we proposed a redesign of the website, in which each page is designed to function individually as a campaign landing page.

Full Google Ads Campaigns

The asset of Google ads campaigns includes:

Research network campaigns

With which we were able to intercept those who search directly on Google. This was made possible by in-depth preliminary and ongoing analysis of the most relevant keywords and search trends and specific ad groups.

Remarketing campaigns

Designed to keep the interest of users who have already seen the site alive and bring the brand back into the minds of potential customers.

Max performance campaigns for local businesses

These campaigns use AI to serve ads across all Google channels (search network, display network, YouTube, Gmail, and Discover network). They then maximize contact opportunities with nearby geolocated users.

Constant testing Google campaigns

In an environment rich in customer alternatives and highly competitive, campaign optimization is critical to maintain high performance.

Analysis of performance data, targeted adjustments to keywords and bidding strategies, new advertising messages, and A/B testing of creative allow us to determine the most appropriate approach to maximize return on investment.

Google Ads Conversion Tracking

Our activity also includes advanced monitoring of conversions (valuable actions taken by users).

It includes not only the tracking of submitted contact forms and phone calls, which remain the target on which the campaigns set up for the Bacchiglione tire shop focus, but also actions of lesser importance.
For example: clicks on the phone number, directions, clicks on social, on WhatsApp, on email. This approach, which distinguishes our agency, allows us to comprehensively measure user activity. And to accurately assess which assets and target audiences are capable of generating valuable activity.

The results that Google Ads campaigns have generated at Bacchiglione tire shop .

Thanks to the Google Ads strategy adopted, the workshop achieved significant results in terms of both visibility and leads.

July 2023 to September 2024

impressions

+ 0

conversions

+ 0

CONV rate.

0 %

Rate at the top of the page

0 %

In detail:

Increase in local impressions: our Google adv strategy enabled a major increase in impressions (number of ad appearances) in the selected area of Milan. In this way, we were able to ensure a constant presence in Google’s search results and partner networks.
Increased qualified contacts and bookings: by defining a highly relevant target audience, we have increased the number of completed contact forms with booking requests. In addition, from the continuous optimization of campaigns, the result is improved performance over time, with a gradual increase in the number of conversions.
Conversion rate of 19.91%: the conversions tracked collect not only the most obvious manifestations of requesting the tire shop’s service. In fact, they include other demonstrations of interest (such as phone number clicks and driving directions) that allowed us to understand that nearly 1 in 5 potential customers (19.91%) were favorably impacted by our Google Ads campaigns.
Higher on-page(ad) placement rate of 90% and a top-of-page rate of 73% thus ensure a dominant presence in search results.

In detail:

Increase in local impressions: our Google adv strategy enabled a major increase in impressions (number of ad appearances) in the selected area of Milan. In this way, we were able to ensure a constant presence in Google’s search results and partner networks.
Increased qualified contacts and bookings: by defining a highly relevant target audience, we have increased the number of completed contact forms with booking requests. In addition, from the continuous optimization of campaigns, the result is improved performance over time, with a gradual increase in the number of conversions.

Conversion rate of 19.91%: the conversions tracked collect not only the most obvious manifestations of requesting the tire shop’s service. In fact, they include other demonstrations of interest (such as phone number clicks and driving directions) that allowed us to understand that nearly 1 in 5 potential customers (19.91%) were favorably impacted by our Google Ads campaigns.

Higher on-page(ad) placement rate of 90% and a top-of-page rate of 73% thus ensure a dominant presence in search results.

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