SEO for communication agency Isola

The challenge

At Isola di Comunicazione, we are experts in SEO and have applied the same advanced techniques we use for our clients to our website as well. Over a year ago, we launched our new site, with the goal of strengthening our digital presence in terms of both graphics and content. Today, we unveil the results achieved thanks to our tailored SEO strategy!

The goals were clear:

Increase search engine presence, with a particular focus on Google, the leading global search engine
Scaling search engines and improving positioning relative to competitors, a challenge that characterizes our highly competitive industry
Increase qualified traffic, with the goal of receiving more quote requests and conversions.

The solution: customized SEO campaign for our communications agency

For our website, which offers communication and digital marketing services, we implemented a number of strategic SEO actions, including:

Optimization of existing pages, aligning them with the new layout and user needs, to ensure smooth and intuitive navigation
Ongoing SEO through periodic creation of new pages and constant updating of the blog area with in-depth content, which is crucial for our organic ranking.

The main steps of our strategy were:

Revision of the navigation menu

We restructured the navigation menu to make it more agile and effective, enhancing the most strategic pages.

SEO content update and blog management

We have updated and optimized the content of every single page and in particular:

headings improvement
Strengthening of texts for the most important keywords

UX enhancement taking into account the Mobile First Indexing
SEO optimization of images
internal linking and navigability refinement
Strategic editorial plan based on search trends and competitive analysis
Writing and publishing periodic blog-posts.

Managing go-live new site without losing positions

The transition to the new site was carried out carefully, through the adoption of ad hoc procedures to preserve and, indeed, improve the positioning acquired over time, without penalties.

Constant monitoring and implementations

We constantly monitor the achieved performance and regularly study new solutions to be implemented to further optimize SEO performance.

The results of the SEO campaign on our website

After launching the site in early 2024, we immediately saw a significant improvement in visibility and an increase in the number of contacts received. Here are the key numbers:

March 2024 – March 2025

impressions

+ 0 mln

organic search clicks

+ 0

Average CTR

0 %

And even more specifically:

we have increased our presence on Google, with more and more queries placed (see Chart 1).
the site’s Trust continues to improve over time. This testifies to Google’s increasing trust in the site at Isola and thus it is more rewarded (see Chart 2).
clicks from organic search are increased, with higher user engagement as measured by average length of stay. And a higher number of key events (the valuable user actions) reflecting the acquisition of highly qualified traffic (see Photo 3).

And even more specifically:

we have increased our presence on Google, with more and more queries placed.

the site’s Trust continues to improve over time. This testifies to Google’s increasing trust in the site at Isola and thus it is more rewarded.

clicks from organic search are increased, with higher user engagement as measured by average length of stay. And a higher number of key events (the valuable user actions) reflecting the acquisition of highly qualified traffic.