SEO positioning for tattoo and piercing school

The challenge

A school active in tattoo and piercer training in Italy has chosen us as its partner to enhance its online presence and consolidate its authority in the industry.

The goal was twofold:

The solution: an SEO strategy designed for those who want to grow in professional education

After an in-depth analysis of the competitive scenario, we started a comprehensive SEO work, starting from the optimization of the new site to the opening of the blog.

The project was divided into two macro-environments:

Directions for SEO and UX improvement of training proposal pages

The first intervention concerned the pages dedicated to courses, with the aim of improving both their indexing on search engines and their effectiveness in communication and conversion.

Reorganization of content with focus on clarity, information priority, and readability
Inclusion of strategic keywords for each course, based on actual user searches (e.g., “recognized tattoo artist course,” “certified piercing course”)
SEO tag optimization for each page

Opening the SEO blog and developing the Editorial Plan

To consolidate the school’s organic presence also on informative and general interest keywords, we started an SEO blog with articles geared to intercept the typical questions of those who want to enter the tattoo or piercing profession.

The activity included:

Analysis of audience search intentions (informational, navigational, transactional)
Construction of a quarterly editorial plan, with targeted articles on topics with high traffic potential
SEO-oriented article writing, with optimized structure, use of images, internal links and call to action
Performance tracking via Search Console and Google Analytics to measure the impact of articles on organic searches and engagement

The SEO results achieved: more visibility, more authority

The SEO path developed for the school has generated concrete results, both in terms of online visibility and audience engagement.

2024 – 2025

ORGANIC SEARCH CLICKS

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impressions

+ 0 Mln

Average CTR

0 %

average position

In detail:

Strengthening presence in search results: the site has gained increasing exposure in online searches, ranking for a growing number of relevant keywords related to tattoo and piercer training. This has made the school more easily accessible to those seeking professional training paths in the field, helping to strengthen its digital presence in a very competitive and constantly evolving market.
Overall improvement in organic performance: over the months, data show solid and progressive growth in terms of visibility, organic traffic and interactions on the site. Every activity, from course page optimization to blog content production, is designed to generate measurable and lasting value over time

In detail:

Strengthening presence in search results: the site has gained increasing exposure in online searches, ranking for a growing number of relevant keywords related to tattoo and piercer training. This has made the school more easily accessible to those seeking professional training paths in the field, helping to strengthen its digital presence in a very competitive and constantly evolving market.

Overall improvement in organic performance: over the months, data show solid and progressive growth in terms of visibility, organic traffic and interactions on the site. Every activity, from course page optimization to blog content production, is designed to generate measurable and lasting value over time

Growth January-July 2025 compared with the previous year January-July 2024