Video realization
for auto repair shop and tire shop
BACCHIGLIONE

To make the video loop for Bacchiglione, we have:

1. Analyzed all the services offered on the website
2. Asked the Bacchiglione team what their goals, priorities, and accomplishments were to be enhanced and made known to clients
3. Studied competitors to understand how they were telling their services, analyzing their strengths and weaknesses
4. Understood users’ needs, putting ourselves in their shoes to understand the essential information to be included in the video
5. Collected images in the workshop, using both those provided by Bacchiglione and by taking new ones ourselves

We thus created a 2-minute 36-second video loop to be broadcast on the waiting room monitor in which images, words, and mini-clips follow one another to present all the services offered by the workshop. Each service is also associated with a short text to give customers the essential information they might need.

The graphics team at Isola opted for a standard video. To make it eye-catching and direct, it used simple language and clean graphics. It also combined photographs and very short clips made on site to provide more authenticity and grab the user’s attention.

Finally, the video was adapted according to seasonal needs and requirements with targeted changes on frames and text to make communications easier, propose time-limited offers and boost the company’s relationship with customers, and strengthen offline communication.